Markets & Brands
Explore our playground and brands that make us a game-changer in betting and gaming.
Markets & Brands
The brands we
proudly
represent
5
brands
1.5
million players
7
countries
35
years of experience
Fortuna
Fortuna
Casa Pariurilor
Casa Pariurilor
PSK
PSK
LOB
LOB
TOPsport
TOPsport
Fortuna
Founded in 1990, Fortuna kicked off as the Czech Republic’s first odds betting operator. The brand expanded into Slovakia in 1991, entered Poland in 2005, and ventured into Romania in 2015. Today, Fortuna continues providing top-tier betting and gaming experiences in four markets.
Fortuna is the OG – the original brand that paved the way for what we now know as FEG.
35 years
on the market
4
countries
Casa Pariurilor
In 2017, we made a strategic play by acquiring the Hattrick Sports Group and gaining ownership of Casa
Pariurilor. Casa Pariurilor, the “House of Betting,” is a Romanian brand that hit the field in 2008.
16 years
on the market
1
country
PSK
PSK became part of our team through our acquisition of the Hattrick Sports Group. Standing for “Prva Sports Kladionica” or “First Sports Betting Office,” it has been a major player in the Croatian arena since 1998.
26 years
on the market
1
country
LOB
Lob, headquartered in Podgorica, has been operating for more than 25 years and has developed a wide network of retail outlets and digital entertainment services across the country. The company is recognized as Montenegro’s number 2 provider of sports prediction services and sports and gaming entertainment content.
It was acquired by FEG in 2025.
25 years
on the market
1
country
TOPsport
Founded in 2002 and headquartered in Kaunas, TOPsport is the #1 online sports betting and gaming operator in Lithuania, commanding above 50% online market share. The company is online led but complemented by a strong retail network with 54 locations nationwide. TOPsport has over 200 employees and more than 20 years of operating history in Lithuania, with deep roots in local sports and broader culture. Key sponsorships include main partner status with BC Žalgiris (the region’s only Euroleague team), title sponsorship of TOPLYGA, the nation’s top football division, and the Lithuanian Football Federation, driving 97% assisted brand recognition.
The acquisition took place in 2026.
24 years
on the market
1
country
